Across web design, video ad editing, and copywriting — every project below was built with one objective: move the numbers that matter. Browse by service or scroll through everything.
Projects Completed
Service Disciplines
Client Satisfaction
Revenue Focus
The Problem
Product pages had no visual hierarchy, slow mobile load, and a checkout flow that lost buyers at step 2.
What We Did
Rebuilt the product and category pages from scratch. Simplified the CTA structure, added urgency elements, and cut page weight by 60%.
Timeline: 3 weeks · Fashion & Apparel
The Problem
Their existing Facebook ads opened with a logo and brand music — scroll-killers. CTR was below 0.5% after 2 weeks running.
What We Did
Restructured the edit: pattern-interrupt first frame, problem-led hook in the first 3 seconds, benefit-stacked body, hard CTA close. One cut. New creative.
Timeline: 5 days · Health Supplements
The Problem
Cold email platform with a strong product — but their email nurture sequence read like a feature list. Opens weren't converting to demos.
What We Did
Rewrote a 6-email sequence using problem-agitate-solve structure. Personalised subject lines, short paragraphs, single-CTA per email. Conversational, not corporate.
Timeline: 1 week · Cold Email Platform
The Problem
Outdated website with no clear value prop. Potential clients couldn't tell what kind of law firm this was within 5 seconds — so they left.
What We Did
Built a clean, trust-first landing page with practice area clarity, credibility markers, and a simplified contact form above the fold. Professional without being cold.
Timeline: 2 weeks · Corporate Law
The Problem
Fitness equipment brand with a strong product but zero ad performance. Previous creatives were product-demo style — no emotion, no urgency.
What We Did
Built a UGC-style ad sequence: social proof hook, transformation narrative, scarcity CTA. Three 30-second cuts for A/B testing. Delivered in 7 days.
Timeline: 7 days · Fitness Equipment
The Problem
Fintech startup with a solid product but a landing page that leaned too technical. The copy explained the features but never made the reader care.
What We Did
Rewrote the full page — headline, sub-copy, feature descriptions, and CTA — with a benefit-first, plain-English approach. Added a concise FAQ and a risk-reversal guarantee section.
Timeline: 4 days · Personal Finance App
The Problem
B2B project management tool with a landing page that read like internal documentation. Visitors couldn't grasp the value in the first scroll.
What We Did
Redesigned the hero, added a visual product preview, restructured the feature section around use-cases (not features), and introduced a social proof strip above the fold.
Timeline: 3 weeks · Project Management SaaS
The Problem
TikTok ads looked polished but were brand-style rather than scroll-stopping. ROAS sat at 1.2x. Spend was going up, returns weren't.
What We Did
Switched to a raw UGC-style edit with a "real person" opening hook, before/after structure, comment-style overlays, and a creator CTA close. Platform-native, not branded.
Timeline: 6 days · Skincare / Beauty
The Problem
B2B consulting firm sending cold outreach that got ignored. Generic value prop, no personalisation angle, no clear reason to respond.
What We Did
Wrote a 3-email cold outreach sequence with industry-specific pain points, a short proof statement, and a low-friction CTA (15-minute intro call, not a full pitch).
Timeline: 3 days · B2B Consulting
The Problem
Construction and real estate company with a broken, unresponsive website from 2017. No mobile support, no clear project portfolio, no way to get in touch easily.
What We Did
Full website rebuild: home, services, projects gallery, about, and contact page. Mobile-first, fast, with a strong CTA structure on every page and an embedded enquiry form.
Timeline: 4 weeks · Construction & Real Estate
The Problem
Specialty coffee brand with a strong product but Instagram ads that felt like coffee shop aesthetic content — beautiful, but no selling structure.
What We Did
Created a 4-cut Instagram Reels ad series: lifestyle hook, origin story, taste proof, and a subscription offer close. Kept the aesthetic but injected a direct response spine.
Timeline: 8 days · Specialty Coffee DTC
The Problem
Online learning platform with a quality course library but a sales page that led with the curriculum — not the transformation. Enrolment rate was low despite strong traffic.
What We Did
Rewrote the sales page using a desire-led headline, student outcome proof, objection-handling mid-page, and a limited-time enrolment close. Added a bundle upsell section.
Timeline: 5 days · Online Education
The Problem
Solar installation startup with a one-page website that gave no credibility signals. High-ticket customers wouldn't fill out a quote form without trust anchors.
What We Did
Designed a full 5-section landing page with certifications display, process explainer, savings calculator teaser, testimonials, and a streamlined quote form with a 24-hour response promise.
Timeline: 2.5 weeks · Clean Energy
The Problem
Activewear brand spending $8k/month on Facebook with ROAS stuck at 1.4x. Good product, weak creative. Their ads showed clothes being worn — not why you'd buy them.
What We Did
Produced a 5-ad creative suite: identity-based hooks, performance claims with visual proof, and community CTA. Delivered as 9:16, 1:1, and 16:9 cuts for full placement coverage.
Timeline: 10 days · Activewear DTC
The Problem
Remote work SaaS with solid free-tier sign-ups but weak upgrade rates. Onboarding emails were auto-generated, generic, and had nothing to do with user behaviour.
What We Did
Wrote a 7-email onboarding sequence triggered by user actions (sign-up, first project created, 7-day inactive). Each email had one job. Upgrade email used a ROI-framing approach.
Timeline: 6 days · Remote Work SaaS
The Problem
Public health expert with no personal website, losing speaking and consultancy opportunities to peers with stronger online presence.
What We Did
Designed and built a personal brand site: bio, credentials, media appearances, speaking topics, and a simple booking page. Mobile-first, clean, authoritative.
Timeline: 2 weeks · Personal Brand / Health
The Problem
Home treadmill brand posting organic content but seeing no paid ad returns. Creatives looked like gym motivation pages — no product focus, no CTA.
What We Did
Edited two UGC-style treadmill ads with status-driven hooks, Nigerian home interior context, product demo mid-section, and a pay-on-delivery CTA close. Built for IG and FB feeds.
Timeline: 5 days · Home Fitness
The Problem
Freelance growth strategist posting on LinkedIn with almost no engagement. Posts were long, unformatted walls of text with no hook and no reason to keep reading.
What We Did
Wrote a 12-post LinkedIn content series using short-form storytelling, results-led hooks, and white space formatting. Built his authority in the growth niche over 6 weeks.
Timeline: 6 weeks · Freelance Strategist
From e-commerce founders to individual creators — these are real client experiences.
"Honestly didn't expect results this fast. Our landing page conversion rate went from 1.8% to over 3% in less than a month. The redesign was clean, fast, and actually made sense for our customers. Elbon Concepts knew exactly what needed to change without me having to explain it twice."
"We'd been running the same Facebook ads for 3 months with declining returns. One new creative from Elbon Concepts — completely different structure, different hook — and our CTR nearly quadrupled in the first week. Best money we spent that quarter."
"The email sequence they wrote for us reads like it was made by someone who actually uses our product. Every email had a clear purpose, and our demo bookings picked up noticeably within 2 weeks of switching to the new sequence. No fluff, straight to the point."
"I'm a freelancer with a tight budget and I was skeptical. But my LinkedIn went from practically invisible to getting consistent profile views and DMs after the content series they wrote for me. Worth every naira. If you're trying to build a personal brand, these guys get it."
"Our TikTok ads looked good before. After Elbon Concepts reworked the edit — different structure, more native-feeling — our ROAS went from 1.2x to over 5x. They understand how people actually scroll. Not many editors do. Will use again for every new product launch."
"As a doctor with no time to figure out websites, I needed someone who'd just handle it. They took one call, asked the right questions, and delivered a site that looked exactly like what I'd have asked for if I knew how to ask. My inquiry volume literally doubled within the first month."
"We tried two other copywriters before Elbon Concepts. Neither of them understood what we actually sell. These guys wrote our sales page like they'd been in the fintech space for years. Conversion rate improvement was significant and it happened fast."
"I run a small coffee brand out of Melbourne and I had a very specific vision for the ads. They listened, kept the aesthetic I wanted, but completely changed the selling structure. You can have both — beautiful AND converting. That's what they delivered."
"The whole process was smooth — discovery call, first draft, revisions, delivery. No chasing, no guessing. For a fast-growing startup that needs things done properly and on time, that reliability is honestly half the value. Results were solid too — our enquiry rate from the new site nearly doubled."
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